Modern for the Masses How progressive architects and builders brought high-concept houses to the postwar 'burbs. By James C. Massey and Shirley Maxwell
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This Modern design was nationally distributed
by Thyer Manufacturing Corp. Prefabs. The 1955 house is by architect
Richard B. Pollman.
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When the vets came home from World War II in the late 1940s, eager
to use their VA loans to put roofs over the heads of their young
families, AmericaÍs new suburbs bloomed with a hundred varieties
of updated traditional houses. These were mostly tiny Cape Cods
and Colonials that fit the postwar eraÍs small building lots and
modest budgets„as well as a long-deferred vision of the all-American
dream house.
Yet, while most buyers preferred a vaguely ñEarly Americanî look,
the prolonged building drought brought on by the Depression and
the war years had interrupted another, very different architectural
trend that was now poised to make postwar reentry. The Modernist
Movement, springing from the celebrated avant-garde German Bauhaus
school, had formed tentative roots in 1930s America. Before the
war, several leading Bauhaus architects„Walter Gropius, Marcel Breuer,
and Ludwig Mies van der Rohe among them„accepted positions on the
faculties of some of this countryÍs most prestigious architectural
schools. There, they and their followers trained an entire generation
of students in the discipline of Modernist design. In the process,
they changed for at least half a century the way houses would look
and the way Americans would look at their houses. The Modern approach
to design was in every sense more than a style„it was a cause.
Avant-Garde Models
Over the postwar years, these and other Modern-thinking architects
around the nation produced a slew of houses that set high standards
for building in the Modern style. The two ultimate examples are
MiesÍ Farnsworth House (1950) and the famous Glass House by Philip
Johnson (who was, not so coincidentally, a prot³g³ of Mies and a
student of Gropius).
The weekend home that Mies designed for Dr. Edith Farnsworth was
a stunning glass-walled beauty located an hour or so from Chicago.
It appears to float above its recessed base and, with JohnsonÍs
dazzling New Canaan, Connecticut, Glass House of 1949, inspired
probably dozens of lesser imitators. However, MiesÍs genius failed
to impress Dr. Farnsworth, who found she couldnÍt relax in such
exposure. In Palm Springs, California, Richard NeutraÍs 1946 Kaufmann
House (for Edgar Kaufmann, owner of the legendary Fallingwater by
Frank Lloyd Wright) seems to have produced no such client complaints.
Palm Springs went on to become a mecca for Modern houses.
Even in the relatively far-flung southern capital of Raleigh,
North Carolina, the movement had a resounding impact. Under the
direction of Henry Kamphoefner, the North Carolina School of Design
attracted an array of talented faculty and students who filled the
Raleigh suburbs with important Modern houses.
Of course, not all modern (with a small ñmî) houses followed the
strict, rectilinear forms favored by the Bauhaus and the International
School. Most people preferred to come home to a less rigidly geometric
environment. They wanted clean lines, of course, and lots of glass
to bring the outdoors in (or to move the indoors out). They wanted
rooms with a minimum of walls, so that living areas flowed easily
into each other and blended effortlessly with their surroundings,
which were preferably a bit woodsy-looking. They wanted flat or
low-pitched gable or hip roofs or perhaps even butterfly (or inverted
gable) roofs. They wanted their home to be oriented toward the back„not
the front„of its building lot, with rear-facing walls of glass borrowing
visually from the outer spaces.
Inside, the houses often focused on fireplaces„massive constructions
of stone or brick, whose large chimneys were prominent features.
Floors were of modern materials, such as cork, asphalt tile, vinyl,
linoleum, or terrazzo, while kitchen and bathroom countertops and
cabinets were faced with the new seamless, waterproof wonder material,
Formica.
In 1945, John Entenza, the editor of the California-based magazine
Art + Architecture, began a project he called Case Study
Houses, which eventually presented plans for 36 postwar houses by
up-and-coming architects. Craig Ellwood, Charles Eames, Eero Saarinen,
Pierre Koenig, and Ralph Rapson all contributed designs for these
houses. The idea was to demonstrate that small houses could incorporate
excellent design at affordable prices by using innovative building
materials such as metal and plywood, mass production methods, such
as paneled exterior walls, and prefabricated elements, such as those
that had been developed for the war effort. EntenzaÍs own house
in Pacific Palisades was Case Study House #9, designed by Charles
Eames and Eero Saarinen. The houses were sophisticated, livable,
and widely admired by designers and architects here and abroad.
Unfortunately, they were also expensive, being made of materials
that required different skills than most construction workers had
to offer. They were also not popular with a buying public that still
had its heart set on cozy brick-and-wood cottages rather than coolly
elegant steel-and-glass boxes.
A similar fate met a number of building experiments that used
unorthodox materials. The porcelain steel prefabricated Lustron
house, for example, was sturdy and attractive in its chilly way,
but it was not well enough received to make mass production economically
feasible over the long haul. U.S. Steel also produced metal houses,
and Alcoa erected an experimental house in Virginia that used aluminum
in new ways, although it was not constructed entirely of aluminum.
For the most part, however, metal was still relegated to windows
(where aluminum was broadly used), doors, and hardware.
ThatÍs not to say that mass production didnÍt make any headway
in the homebuilding industry. William and Al LevittÍs various Levittowns,
the enormous planned suburban communities that blanketed parts of
Long Island, New York, Pennsylvania, and New Jersey after the war,
depended heavily on assembly line processes. Only in this case,
the workers, not the product, were moving from place to place„a
method the Levitts learned building defense housing during the war.
They found, however, that their ñModernî model couldnÍt hold a candle
to their popular ñCape Cod.î
Other mass builders and developers found willing buyers for Modern
houses, albeit in smaller numbers and at somewhat higher prices
than the Levitts. These developers offered models that have been
called ñSoft Modern,î which eased the lines of the box and may owe
more to Frank Lloyd WrightÍs ñorganicî approach than to the rigid
Bauhaus. One of the best known of the Soft Modern developers was
Joseph Eichler, who erected more than 11,000 houses in California
during the 1950s and 1960s. Today, the Eichler House, with its sheltering
carports and atrium entrance, has become an icon of 1950s culture.
Edward Hawkins, the developer of Arapahoe Acres near Denver, was
another successful mass builder. His architect was a Czechoslovakian
immigrant, Eugene Sternberg. Beginning in 1949, Hawkins built 124
houses with mountain views. Having reached the historical designation
age of 50 years, Arapahoe Acres is now a National Register of Historic
Places District. Techbuilt Houses, partly prefabricated, were not-too-modern
houses designed by architect Carl Koch and built with considerable
success in the 1960s. They demonstrated once again that mass-produced,
standardized building parts could be put together in highly individual
ways.
Near Alexandria, Virginia, just south of Washington, D.C., is
another successful Soft Modern development, the woody suburb of
Hollin Hills. Built by developer Robert Davenport, with houses designed
by architect Charles Goodman, Hollin Hills grew to include 450 houses
spread over 225 acres. The project benefited enormously from the
landscaping advice supplied to early owners by landscape architect
Lou Bernard Voight. After VoightÍs death, another noted landscape
architect, Dan Kiley, took over the landscape planning for Hollin
Hills. Similar developments can be found all around Washington.
One of the best, Holmes Run Acres in Fairfax County, was designed
by the Washington architectural firm of Nicholas Satterlee and Donald
Lethbridge.
Clean Designs
The straight lines of the Modern house were enhanced by mass-produced
furniture by top designers such as Eero Saarinen, Florence Knoll,
or the husband-and-wife team of Charles and Ray Eames. The EamesÍ
1950 fiberglass chair and their laminated wood chair are Modern
classics, but they were only two among many examples of architect-designed
furnishings. Danish Modern furniture, a staple of home decorating
during the 1950s and 1960s, was an apt example of the international
flavor of the Modern style.
Although the Modern house never became the typical American house,
many of its features made their way into the building vocabulary
of the time. ñContemporaryî houses„a 1960s term that reflects the
fact that no real estate agent or developer with a lick of sense
would think of calling them ñModernî„were blander, less intimidating
buildings, but still equipped with up-to-the-minute conveniences
and materials, as well as open plans and plenty of big windows.
The paneled walls that typified Modern houses might not have made
the cut with the Contemporary crowd, but horizontal windows and
glass sliding doors with aluminum frames were readily accepted.
The concept of separate rooms as spaces reserved for specialized
activities became increasingly blurred. Except for truly private
places like sleeping and bathing quarters, the traditional rooms
in the modern house were largely replaced by multifunctional areas.
The dining area, for instance, was usually an integral part of the
living room on one side while also being open to the kitchen on
another side and to the family room or Florida room, if either of
these existed, on yet another. Such spatial multitasking could be
legitimately explained on practical grounds. It was obviously convenient
(easier to keep an eye on the kids, Mom was less isolated in the
kitchen) and economical. There was also a genuine design aesthetic
at work here. Architects may have led the way in seeing space in
terms of volume rather than enclosures, but developers, builders,
and buyers quickly caught the spirit of volumetric thinking. The
open-floor plan actually did give a feeling of spaciousness to little
houses, made it easier to link to outdoor living spaces, such as
patios and backyards, and brought families into more intimate contact
with each other.
The open plan also had the faults of its virtues: greater openness
meant less privacy, and less space under-roof meant„well, less space.
Less room, that is, for people and for the messy, often noisy things
that people do, collect, and use„furniture, for instance, not to
mention pots, pans, and clothing, television sets, radios, and record
players.
To the American eye, the Modern styleÍs no-nonsense lines and
hard surfaces seemed fine for business purposes, a good match for
skyscrapers, industrial parks, and warehouses, but they were always
a bit too extreme for the average American home buyer. Ironically,
the Modern house may be about as popular today as it was in the
1950s. In fact, now that 1950s suburbs are finding their way onto
local, state, and national lists of historic landmarks, they have
a trendy cachet that just may be even brighter than it was half
a century ago.
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